During this module I expect to get tools to understand and analyze the influencing strategies before and during a purchase, or - for me - when costumers are using our service. I´m looking forward to read Cialdinis book and be inspired to how I can develop our service, making our costumers more satisfied.
Cialdinis text about reciprocation (2014) makes me think of how strongly the law is supposed to protect us officers from bribe. The lawmaker is well aware of the power of reciprocation. I hope to be able to reflect more about that during this module: is my unit free from obligations due to reciprocation? Probably not. I have to find out how, to be able to make sure that we act fairly.
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Robert B Cialdini, 2014, Fifth edition, Influence, Science and Practice
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