tisdag 14 februari 2017

Professor Margareta Friman speaks in a video "Quality. The object of desire" about perceived or objective quality and its relation to satisfaction.

Quality is performance related to some kind of relevant standard. It doesn´t require any experience of consumption. It is primarily cognitive and has fewer conceptual antecedents compared to satisfaction. It also has a durability and a signal of excellence
Satisfaction is a short term fenomen that is based on experience. It has many dimensions and is based on cognitive and affective response.
Quality and satisfaction can be experienced at the same time; you can have a satisfying experience in a high quality business.

I like when my costumers are satisfied with our service. But we have vague ideas about why they actually are satisfied or not.
We have done a lot of work defining the signs of our core values. These values are related to our service - how we behave, create value, lead ourselves and collaborate with our costumers.
When our service is measured, we are rated high related to this.
But our index for efficiency, which we actually have not made that explicit standards for, is much lower, especially from our new costumers. Not a coincidence, I think.

New costumers expectations are unknown for us. But if we manage to improve our quality and give excellent service, we can influence and enhance the expectations of our service. Professor Pedersen says in his video that expectations has a dominant effect of your evaluation, especially when the product (our service) is hard to evaluate.

Finally. Just playing with words, the difference between "good" or "skilful" might just be a bit similar to satisfaction or high quality. When I´m good, I just do my best. That is satisfying but a bit chancy, But when I´m skilful, I know what the best standard is and I do that.

Have to go now... Must work with our standars for efficiency. ;)



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